posted by William R. Stott
Published: February 12, 2009
Clear Standards, Inc., a provider of enterprise carbon management and sustainability solutions, announced the availability of CleanTech Spend Optimizer, a component of the company's Clear Standards Analyze product line. According to the company's press release, CleanTech Spend Optimizer provides a decision support system to evaluate and select green projects that yield the best return on investment as energy prices, clean technologies, and government policies evolve.
The current global market for clean technology products and services is about $284 billion, and it is forecast to grow to more than $1.3 trillion by 2017 (according to MRG Inc. research), representing increasing commercial and public sector demand for energy efficiency technologies. The challenge facing organizations looking to implement these projects is to get a clear understanding of what the return on investment is when taking into account all aspects of a proposal, including regional tax rebates, early action credits, and the value of reduced carbon emissions. CleanTech Spend Optimizer addresses this challenge by providing a framework to measure the ROI of these projects so that organizations can understand the long-term financial impact, incorporating the price of carbon offsets or allowances based on participation in voluntary or mandatory cap and trade programs.
"We are excited to bring this innovative solution to the market at a time when energy efficiency, carbon reduction, and cost savings are top-of-mind in both the private and public sector," said Anirban Chakrabarti, Clear Standards CEO and co-founder. "With Clear Standards, organizations can get a better understanding of project payback, optimize spend across a portfolio of proposals, and elegantly communicate the value of these investments to internal and external stakeholders."
CleanTech Spend Optimizer provides blueprints for common energy efficiency projects such as solar panels, high-efficiency lighting, hybrid vehicles and wind turbines, based on mathematical models developed by the World Resources Institute and the U.S. EPA. These blueprints can be extended by Clear Standards customers or consulting partners to incorporate additional parameters of specific technology vendors, or accommodate business metrics such as brand value. The solution supports global corporations by enabling project evaluation across different regions, using relevant currencies and other localized parameters. Clean technology companies can also leverage this solution to help their sales force easily demonstrate the ROI of their products to prospects and customers.